What is the marketplace asking for?


There are a lot of people with their heads in the clouds. Proof comes in the form of the recession, with many so-called experts suggesting the financial situation is far from horrific.

Prominent business leaders remain hopeful, with some suggesting the upturn could come by the end of the year (see further reading, below). It is time to get real.

Such sentiment is dangerous because the worst is still to come, with other stories emanating from the media elucidating quite how dire the situation has become.

The Times reported recently that the UK is expected to be the worst hit of the major EU economies, with the British jobless total set to hit 2.55 million by the end of the year.

It also noted that consultant PricewaterhouseCoopers has told its clients to ensure their business can bear a 5% decline in the economy during 2009.

Smart IT leaders have already realised that the downturn is here to stay. Don’t expect an upturn by the end of this year. Next year will also be hard and we might not see the much-desired green shoots of recovery until 2011.

In such an economically constrained environment, how can small companies focus on development processes that lower costs and meet specific business issues?

UK IT trade body Intellect believes that when the upturn comes the technology industry will be at the core of new growth opportunities. And the entrepreneurial nature of Britain’s small businesses will help drive innovation.

Such opportunities will rely on small firms establishing the right approach to technology. The best-placed firms will look at how automation can remove cost from the business and improve efficiency.

Entrepreneurial spirit comes from a desire to give talented workers the power to create and innovate. Technology is clearly no exception to this rule and you should investigate how your valued employees can become end-user developers.

The devolution of IT development power will give your firm the flexibility to meet the changing demands of clients. Remember that what the marketplace is asking for right now is smart, flexible processes.

Small businesses have an inherent advantage over their larger, slower-moving rivals. Enjoy the opportunity to change.

Further reading

A way out of the recession?
http://www.mad.co.uk/Main/News/Articlex/8ecb83dde88f41048a60635e5ed54408/Marketers-can-lead-way-out-of-recession.html

World in grip of great recession
http://business.timesonline.co.uk/tol/business/economics/article5880559.ece

IT industry reviews innovation support
http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=19310

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